Embelleze Rio, Novex

Embelleze Rio is a Brazilian haircare, the most popular haircare line in South America. After launching a line of coconut oil hair products in North America and not succeeding, the brand realized they needed to rethink the labels. Atelier Marel redesigned the labels of the whole line of products, mixing warm tones and watercolor illustrations to emphasize the tropical identity of the brand. These new labels were so successful that Embelleze decided to use them worldwide.

Packaging Design