Daily Polished is a membership platform that provides top-tier beauty and lifestyle brands at a discount. Unlike typical discount outlets, it prioritizes a high-end user experience, ensuring that discounted prices don’t equate to diminished brand value.

At Atelier Marel, we took on the challenge of developing a brand identity and website that would embody this philosophy. Our design approach was centered around minimalist elegance to appeal to a discerning clientele. By using a refined color palette and typography, we created a digital environment that not only looks upscale but also elevates the brands showcased. The result is a platform that successfully marries affordability with luxury, all without compromising on either.